Markup Calculator
Find a price, a markup percentage or a cost
Markup Calculator: Find Your Selling Price, Markup Percentage and Cost
Our free markup calculator works out the price you should charge, the markup you are already earning, or the cost behind a selling price. Pick a tab, enter two of the three numbers, and the calculator finds the third. It also shows the profit per item, the profit margin and the totals for any number of items, so you can price a whole batch at once.
Quick answer: an item that costs $40 with a 50% markup sells for $60.00. That is $20.00 of profit per item, a profit margin of 33.3%. Sell 100 of them and you take in $6,000 with $2,000 of profit.
What Is Markup?
Markup is the amount you add to the cost of an item to reach its selling price, shown as a percentage of the cost. If you buy a product for $40 and add $20, your markup is 50%. Businesses use markup to turn costs into prices in a consistent way, because one percentage can be applied to every item in a range. This approach is often called cost-plus pricing.
The table shows the selling price for different costs at three common markups.
| Cost | 25% markup | 50% markup | 100% markup |
|---|---|---|---|
| $10 | $12.50 | $15.00 | $20.00 |
| $25 | $31.25 | $37.50 | $50.00 |
| $40 | $50.00 | $60.00 | $80.00 |
| $100 | $125.00 | $150.00 | $200.00 |
| $250 | $312.50 | $375.00 | $500.00 |
Markup vs Profit Margin
Markup and margin come from the same profit but divide it by different numbers. Markup divides profit by cost, and margin divides it by the selling price. A 50% markup is only a 33.3% margin, and a 100% markup is a 50% margin. The table shows how a $100 cost turns into a price, a profit and a margin at several markups. To work from a target margin instead, use the profit margin calculator.
| Markup on a $100 cost | Selling price | Profit | Profit margin |
|---|---|---|---|
| 10% | $110 | $10 | 9.1% |
| 25% | $125 | $25 | 20.0% |
| 50% | $150 | $50 | 33.3% |
| 100% | $200 | $100 | 50.0% |
| 150% | $250 | $150 | 60.0% |
Cost-Plus Pricing in Practice
Cost-plus pricing is simple, but your markup has to cover more than the product itself. It should pay for rent, wages, marketing, payment fees and a profit you are happy with. Start with your full cost per item, choose a markup, check the price against what customers will pay, and adjust. The Selling Price tab makes it easy to try several markups side by side.
How Discounts Change Your Markup
A discount comes out of your profit, because your cost stays the same. An item costing $40 with a 50% markup sells for $60. With 20% off it sells for $48, which leaves only a 20.0% markup. Run the sale price through the Markup % tab before you offer a discount. If you also need to account for sales tax on a price, the percentage calculator can help.
Who Uses a Markup Calculator?
Retailers and online sellers, wholesalers, restaurant and cafe owners, tradespeople quoting jobs, freelancers pricing products, and students learning business math. Results are estimates based on the numbers you enter and are not financial advice.
How to Use This Markup Calculator
Choose what to find
Pick Selling Price, Markup % or Cost.
Enter the two numbers you know
For example, enter a cost and a markup percentage to find the price.
Add the number of items
Enter how many you plan to sell to see total revenue and profit.
Click the button
See the result, the profit per item, the margin and a chart.